QUID PRO QUO LAW
QUID PRO QUO LAW
Victoria L. Collier
CELA, CEPA, CVBA
Victoria Collier opened her own law firm straight out of law school, building from the experience she obtained as a paralegal in the Air Force and in the private sector. Although Victoria’s niche was in Elder Law Estate Planning, she created a niche within that niche by being the first to teach Veterans Benefits for Seniors to elder law attorneys across the nation. In addition, Victoria co-owned a multi-million dollar company coaching other estate and elder law attorneys on how to build and scale their law firms.
Victoria owned and operated her law firm for 18 years before she sold it in 2020. Prior to the sale, Victoria maintained average gross revenues between $1 – $1.5 million dollars for five consecutive years. Victoria currently co-owns another 8-figure business that helps Veterans, as well as owning a consulting firm. She has previously owned an insurance firm, publishing company, and a real estate business.
Victoria has completed an extensive study on the valuation, purchase, merger, and sale of businesses, including obtaining her Certified Exit Planning Advisor and Certified Value Builder designations.
Victoria loved her business and the clients she served. And then she didn’t. She knew she had a choice to either fall back in love with it or to sell it to someone else. She decided to sell it to someone else (when you get the chance, ask her why she chose that option). Victoria spent three years positioning her law firm to sell it. Then, when the decision was made to sell, it took less than 90 days to find the buyer, draft the legal documents, and close.
Victoria now spends a great deal of her time with her children on the farm (as well as in the city where they still live and go to school), and coaching attorneys on building and positioning their law firms to either support its owner the right way or allow the owner to sell it and feel good when walking away.
Coach and Sales/Acquisitions Associate
Virginia Rodriguez, JD, PhD, is a Coach and Sales and Acquisitions Associate with Quid Pro Quo, LLC, guiding law firm owners in building and scaling their businesses, as well as assisting firm owners in selling their law firms, or in locating and purchasing firms to expand their professional footprints.
A lifelong learner, Virginia has her Juris Doctorate, is a PhD psychologist, holds Masters degrees in Educational Leadership and Clinical Psychology, and has taught at the collegiate and secondary levels, over the years. Virginia has also owned and operated several businesses, including consulting with a state/Federal agency regarding rendering testing/therapy services for children with special needs, opening a dedicated gluten free bakery, operating a doula services business offering postpartum care to families, and performing private counseling/consulting services for individuals.
Additionally, Virginia played collegiate soccer and competed with the International Kickboxing Federation. Virginia is also a mom to an adult-aged daughter who is in the US military intelligence sector, as well as to toddler twins, who help keep her young at heart, always.
Hailing originally from Philadelphia, PA, Amy received her undergraduate degree from the University of Virginia while being a member of the Division 1 field hockey team. She earned her Master’s in Education from University of Arizona and is currently enrolled at Wake Forest University, working towards a Master’s degree in Clinical Mental Health Counseling.
Having moved around the globe with her family, Amy is coming back to her passion of working with driven, team-oriented individuals at Quid Pro Quo as a Sales and Acquisitions Associate, helping lawyers live their dreams through buying or selling law firms.
In her free time she can be found at a Crossfit Gym, or in the kitchen baking French macarons.
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What Others Are Saying
As a fellow business owner, I know Victoria on a deep personal and professional level through years spent in various coaching and mastermind groups together. She is a true powerhouse and leader and her energy and drive are contagious. I appreciate that she is purposeful and genuine in all that she does—not just in growing her multiple businesses, but also in her commitment to prioritize family and personal goals.
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